How Event Management Software Supports Large-Scale Sports Events

This year has been the Summer of Sport. Whether you were glued to the European Championship or have been cheering on your national team during the Games of the XXXIII Olympiad, it has been hard to avoid the level of world class sporting events.

As event professionals, we also find ourselves curious about how event management software can support the smooth running of such large scale events. How can software upscale alongside these experiences to offer support, and what does a well-engineered event platform bring to sporting events. Here’s our key takeaways:

Precision and Coordination: An innovative scheduling app is essential for managing the complex logistics of events like the 2024 Monaco Grand Prix. By ensuring flawless coordination of race schedules and team briefings, event professionals can focus on creating an unparalleled experience for attendees. Consider a tool like gther’s Scheduling App when considering your organisation needs.

Streamlined Ticketing: For high-volume events such as the 2024 Kentucky Derby, a Registration & Ticketing App offers personalized ticketing solutions, which not only enhance attendee engagement but also drive ROI through targeted promotions and efficient crowd management.

Content Management: Many event professionals consider a Content Management App as vital for events like the 2025 Super Bowl, where promotional materials, live-streaming, and sponsor content need to be perfectly timed. This ensures maximum brand exposure and audience retention. Our Infiniti app is used by key media brands for that very purpose, offering high end screening potential for events.

Engagement and Interaction: At prestigious events like the 2024 Masters, Attendee Engagement Software creates immersive experiences with interactive maps and real-time updates, keeping attendees connected and engaged throughout the event. We’ve worked closely with sporting clients on reimaging the guest experience through the gther VX Platform.

Real-Time Communication: The success of events like Wimbledon 2024 hinges on timely updates. Gther’s Communication Tools deliver instant notifications, enhancing the fan experience and ensuring smooth operations.

Data-Driven Decision Making: For multifaceted events like the 2024 Summer Games, Analytics software provide actionable insights, enabling organisers to optimise operations and clearly demonstrate ROI, justifying future investments. Utilise a platform with back-end reporting options and real time data such as gther’s whole suite of tools.

Key Takeaways for Event Professionals: