DSEI at the ExCel London is the UK’s premier defence event, connecting governments, thought leaders and the entire security supply chain on a global scale. For our customer, a world leading centre of excellence for industry research and development, their presence at this event was highly important. As developers of cutting-edge technology and integrated solutions, discussion and demonstration of their innovative approaches was critical to the success of their presence at DSEI.

The Challenges

DSEI presents a range of valuable opportunities for networking and our customer wanted a suitable platform for business in both the physical and online space. They wanted to create a fresh, unique look to their global show programme which would be launched at DSEI and evolved into 2022.

All guests, from virtual to live needed access to relevant content & in-action demonstrations so to feel part of the customer’s community. Interactive elements needed to be considered and intuitive so to strengthen relationships, share knowledge and allow guests to engage in their latest capabilities.

The Solution | A Hybrid Product Immersion

To launch the customer’s forward-looking approach, we built a ‘DSEI-twinned’ event on VX. Across the hybrid three days, we hosted the online conference with experience design, production, broadcasting, motion-graphics, streaming, networking and video content creation to:

  • Unveil the latest integrated solutions
  • Offer guests unparalleled access to the customer’s thought leaders and industry guests
  • Showcase a solutions-based approach through immersive touchpoints
  • Provide an online networking event for those unable to physically attend
  • Allow guests to engage with rich content at their fingertips
  • Connect guests with experts in all fields of the defence sector
  • Manage VVIP invites and delegates from over 10 countries through Sync.

The Results | A Deeper Hybrid Connection

Guests from over ten countries were able to join our customer and their experts at DSEI regardless of time-zone and scheduling differences. Their vision and range of capabilities was creatively delivered to stakeholders who experienced the event both physically and digitally. Conversations and interactions between team and guests hugely increased understanding and connections for the future.

The touch to content application allowed a seamless deep dive into product offerings that represented a step change in how they promote their capabilities and online and at DSEI, they also enjoyed 6,000 engagements over 350 sessions with almost 1,800 individual views of content and demonstrations.